Mission, Vision and Values


To empower customers to cultivate a lifestyle that optimizes wellness.


We strive to build stronger communities and to become the leading wellness and aromatherapy company that centers Black people. 



Our main values are holistic wellness, growth, community, and empathy. 

Growth- We understand that there is always a need for ongoing improvement and expansion. We are constantly looking for ways to improve our products, customer service, and company in an effective way to reach our fullest potential. We also hope that our company can instill growth within our customers wellness and education on mental health. 

Holistic Wellness- We value the emotional, physical, social, spiritual, intellectual, occupational, financial and environmental wellness of every person inside and outside of our company. 

Building Community- We believe in the importance of collaboration and building relationships with the communities that our customers make up. We believe that educating the community is important for the improvement of the community as a whole. We believe in the importance of service and giving back to communities. 

Empathy- We seek to understand the perspective, circumstance and/or feelings of people inside and outside of our company. We value the desire to understand others and respect their opinions, beliefs and feelings.